Ami Fitness

Ami Fitness partnered with Unit8 Studio to create a custom Shopify storefront that balances strong visual design with a smooth, conversion-focused user experience.

We began by developing a cohesive brand kit to define the visual direction of the brand, including typography, color usage, and overall aesthetic. With the foundation in place, the full site experience was designed in Figma — allowing layout, hierarchy, and user flow to be thoughtfully mapped before development.

The site was then built as a fully custom Shopify theme using Liquid, with modular, reusable sections, snippets, and content blocks. This approach gives the Ami Fitness team a flexible and intuitive system, making it easy to manage products, update content, and scale the site over time without developer dependency.

To elevate the browsing experience, GSAP-powered animations were implemented throughout the site, adding subtle motion that enhances interaction while maintaining performance and usability.

In addition, Amazon’s Multi-Channel Fulfillment (MCF) service was integrated directly with Shopify, allowing Ami Fitness to leverage Amazon’s fulfillment infrastructure for streamlined order processing and efficient shipping.

The result is a high-performance eCommerce experience that feels polished, dynamic, and built to support long-term growth — both visually and operationally.